Virtual events aim to achieve the same end effect as traditional, physical exhibitions: participants learn about a particular topic, and have to opportunity to exchange ideas with one another and with the organisers. A good virtual event pays equal attention to both goals. For this reason, virtual events differ significantly from the traditional online communication, which either focus on interaction between small groups, such as web conferences, or on transmitting information to large groups, such as webcasts.
When it comes to tight budgets, the high costs caused by travel expenses are an important point. For physical events, participants don’t just have to pay for their flights, hotel and travel. They also lose time doing so, which could otherwise be spent working or relaxing. This changes with the virtualization of events. No more bills from airlines, hotels, or cab drivers. Considering these travel costs, the business case behind an online event is obvious. When the direct costs for the exhibition or the catering are taken into consideration, this calculation further supports the use of of virtual events.
Enhance reach and interaction
Furthermore, you can significantly increase the reach of events! Even if travel expenses are not an obstacle, some people might simply not have the time to travel to an event. While common broadcasting solutions are usually able to increase the reach, they do so at the expense of participant interaction. With a virtual event you can achieve both: increased reach with a high degree of interaction.
There are also other, less obvious benefits of an online event. While participating in a physical event is a binary decision – either you do or you don’t – a virtual event you attend or you do not, a virtual event allows you to only participate in the parts you’re interested in. Do you just want to see one keynote and briefly talk to one of your consultants at a specific booth? If the event is virtual, you can do just that and be back at your desk after an hour if the event is virtual. Try this at a physical event! Virtual events remove time and place restrictions and ensure that everyone who wants to participate can do so. Our platform ensures that this interactivity is just as good as it would be on a physical event.
By virtualizing an event, you also contribute to a sustainable economy. Travel (especially inter-continental flights) is one of the main sources of global warming (Carbon Footprint Calculator). This extensive traveling is no longer necessary for online events! By virtualizing physical events you can therefore save thousands of tons of greenhouse gas emissions!
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