The virtual 'greenmeetings and events' conference
The German Convention Bureau (GCB) and the European Association of Event Centres (EVVC) have organized the greenmeetings and events conference. The event featured top speakers from business, politics and science. For three days attendees from all segments of the industries discussed the importance of sustainability for the German meeting and convention business: during two days in a physical convention center and during a one-day virtual event on ubivent's platform. Keynote speakers include Prof. Dr. Dr. h.c. Ernst Ulrich von Weizsäcker and Jürgen Trittin, parliamentary group leader of the German Green party and former environment minister.
Matthias Schultze, GCB's Managing Director, confirms that the idea of combining a physical conference with a virtual one has been very successful: "We have not only been able to broaden the reach of the event. Also attendees of the physical conference could get additional value by visiting the virtual event."