The virtual fair of Barmenia Versicherungen
One of the major challenges for all insurance groups consists in the decentralized structure of the insurance intermediaries and brokers. In order to be close to the customers, the inter- mediaries from the insurance company as well as the inde- pendent brokers are located all over Germany. For succeed- ing in the market, it is essential to inform this heterogeneous group promptly and holistically about new rates and offers and to create a direct dialogue with them.
Insurance intermediaries and brokers are invited to online fairs with specific topics. The focus of these one- or two-day virtual events is on current issues like retirement provisions or long term care insurance. Visitors can register online for such an event within a few seconds. Access to the online fair is available directly from every Internet-enabled device. After entering the virtual exhibition center, visitors are welcomed by a short introductory video. The info counter can also be found in the foyer. During the fair, Barmenia employees are staffing this counter and answering individual questions directly in the live chat.
Barmenia establishes new standards for sales communication in the insurance sector with this innovative fair concept, leading the way once again. The emphasis is on simplicity and usability, so that brokers get familiar with it quickly. The key aspects interactivity and sustainability are also on the agenda and are implemented in an exemplary manner with the virtual fair. Another advantage: The participating brokers can receive continuing education credits for this efficient and innovative form of knowledge transfer. “Thanks to the virtual fairs, we do not only have found a perfect way to present our insurance solutions, we also guarantee an efficient and sustainable knowledge transfer on basis of the ubivent platform. And we get an extremely positive feedback on this innovative format”, comments Frank Lamsfuß, member of the Board.