Global virtual meetings at Roche
Early and efficient communication within the organization is of prime importance. In order to reach this goal, Roche Diabetes Care frequently uses ubivent’s virtual event technology. The Global Accu-Chek Meetings (GAMs) that are held annually on the ubivent platform are an inherent part of the company‘s internal marketing communication. The virtual meetings have evolved to become a valuable communication platform between the global and the country organizations.
Henning Franke, Head of Site Development, supports the decision to virtualize these events: „Going virtual has been exactly the right step at the right time. Reaching more people in more countries at a much lower cost allows us to distribute and implement global marketing concepts much faster and to be ahead of our competition. The ubivent platform offers everything our company needs in order to profit from this advantage.“
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