MAN's virtual events and interactive live streams

The leading developer of commercial vehicles organizes virtual events and interactive live streams to extend the reach of its physical events. For example, MAN decided to add a virtual component to its "Internationale Automobil Ausstellung" (IAA) press conference. With this virtual extension, the international press was able to gather information and materials for all IAA innovations in a condensed and easily accessible form. One highlight was the presentation by the MAN Board, which has been streamed live in both English and German via the ubivent platform. Press representatives from more than 40 countries followed the presentation and asked questions via a live chat.

Manfred Schurer, Head of e-Communications, praises the project: "ubivent was quick and flexible to provide us with an innovative platform. We were able to reach our internal and external stakeholders all over the world without any issue. Together, we have shown how international events will be held in the future."

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